Graphic Design Glossary

To help you understand some of the words used within my website, I have put together a glossary of terms below:

  • Animated GIF
    A GIF graphic file, which consists of two or more images shown in a timed sequence to give the effect of motion.
  • ASP (Active Server Page)
    A dynamically generated web page, generally using ActiveX scripting.
  • Bandwidth
    Bandwidth is the amount of information your connection to the Internet can carry.
  • Bitmap graphic
    A graphic imange which is made up of pixels.
  • Bleed or Bleeding Edge
    When a page design extends to and off the edge of the paper it is called "bleed".
  • Browser
    The software used to view, manage, and access web pages by interpreting hypertext and hyperlinks e.g. Microsoft Internet Explorer.
  • CMYK
    Stands for the colors Cyan, Magenta, Yellow and Black. In print design, colors are defined as a percentage of each of these 4 colors.
  • CSS
    Abbreviation for Cascading Style Sheet, a feature of HTML developed by the W3C. With Cascading Style sheets, designers can create style templates (sheet) that specifies how different text elements (paragraphs, headings, hyperlinks, etc.) appear on a web page.
  • DPI
    Stands for dots per inch. DPI specifies the resolution of an output device, such as a printer or printing press machine. Print resolution usually runs from 300-1200 dots per inch on a Laser Printer.
  • Flash
    Vector graphic animation software from Adobe that allows Flash graphics to look the same across all browsers. One of the advantages of Flash animations is their relatively fast download time.
  • Font
    A font is a complete set of characters in a particular size and style of type. This includes the letter set, the number set, and all of the special character and diacritical marks you get by pressing the shift, option, or command/control keys.
  • GIF
    Stands for Graphics Interchange Format. GIF images are the most widely used graphic format on the web. GIF images display up to 256 colors.
  • Grayscale
    An application of black ink (for print) or the colour black (for the screen) that simulates a range of tones. Grayscale images have no hue (colour). In print design, a grayscale graphic image appears to be black, white, and shades of gray, but it only uses a single color ink.
  • HTML
    Abbreviation for Hypertext Markup Language; a cross-platform text-formatting system for creating web pages, including copy, images, sounds, frames, animation and more.
  • Hyperlink
    A hyperlink, more commonly called a link, is an electronic connection between one web page to another.
  • JavaScript
    JavaScript is a scripting language, JavaScript can make web pages more animated and dynamic in terms of graphics and navigation. One of the most common graphic JavaScript effects is the mouseover.
  • JPEG
    Abbreviation for Joint Photographic Experts Group. File format for full color and black and white graphics. JPEG images allow for more colors than GIF images.
  • Meta-tag
    Meta-tags are HTML tags that can be used to identify the creator of a web page, what HTML specifications a web page follows, the keywords and description of the page, etc. The most common use of a meta-tag in online marketing is the keyword and description tags, which tell the search engines that index meta-tags what description to use in their search query results.
  • PDF
    Stands for Portable Document Format. Created by Adobe. Files can be downloaded via the web and viewed page by page, provided the user is computer has installed the necessary plug-in which can be downloaded from Adobe's website.
  • PHP
    Abbreviation for Hypertext Pre-Processor.
  • PNG
    Stands for Portable Network Graphics format, and is generally pronounced "ping." PNG is used for lossless compression and displaying images on the web.
  • RGB
    Stands for the colours Red, Green and Blue. In web design and design for computer monitors, colours are defined in terms of a combination of these three colours.
  • Royalty Free Photos or Images
    Images sold for a single standard fee and may be used repeatedly by the purchaser. Typically with royalty-free clauses, the company that sells you the images still owns all of the rights to the images, and they are allowed for use only by the purchaser.
  • Sans Serif
    A style of typeface that means "without feet." Common sans serif typefaces include Arial, Helvetica, AvantGarde and Verdana.
  • Search Engine
    A search engine is a program that searches documents (i.e. web pages, which are HTML-documents) for specified keywords and returns the list of documents. A search engine has two parts, a spider and an indexer. The spider is the program that fetches the documents, and the indexer reads the documents and creates an index based on the words or ideas contained in each document.
  • URL
    URL is the abbreviation for Uniform Resource Locator and is an address referring to a document on the Internet. In other words, it is the address of an individual web page element or web document on the Internet
  • Vector Graphic
    A graphic image drawn in shapes and lines, called paths. Images created in Adobe Illustrator (graphic design software) are vector graphics.
  • Website
    A website is a collection of electronic pages generally formatted in HTML (Hypertext Markup Language) that can contain text, graphic images, and multimedia effects such as sound files, video and/or animation files, and other programming elements such as Java and JavaScript.

Recent Samples:

   Exhibition Stand     Leaflet Design
   Exhibition Stand [view more]            Leaflet Design [view more]

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